To create a user-centric and aesthetically compelling social media platform for elite music enthusiasts
Methods & Tools
Adobe Creative Suite
I was commissioned by a company to design a unique product that would eventually evolve into a social media platform for music enthusiasts. Initially, the project scope involved providing news updates and blogs on various aspects of music. The company desired a website that stood out from existing platforms, embodying minimalism and aesthetics. They wanted the keywords "Grand, Unique, Elite" associated with their brand, so I opted for a black and gold colour scheme.
I aimed to incorporate the brand's core values into the design, delivering a minimalist yet sophisticated interface that facilitates rich user interactions, cultivates a sense of exclusivity, and seamlessly integrates the love of music into every aspect of the user experience.
The entire project, including discovery, user research, journey mapping, stakeholder interviews, wireframing, high-fidelity mockups, and final delivery to developers, was completed within a tight deadline of four weeks.